Go Live
Start your first live streaming session — step-by-step guidance to go from setup to your first sale.
Going live is a combination of preparation, reliable technical setup, and audience engagement. Follow the checklist below, test your settings, and use the tips to run a confident and smooth stream.
1 — Prepare your environment
Clean and organize your demonstration area, have products and packaging ready, and ensure good lighting.
2 — Check technical settings
Confirm camera angle, audio levels, encoder bitrate, and network speed. Run a private test stream if available.
3 — Create a simple script
Outline an intro, product demos, key benefits, pricing and CTA. Keep segments short and interactive.
4 — Announce & invite
Post a short announcement on social channels and to your followers a few minutes before you go live.
- Camera positioned and focused; background is tidy
- Audio checked (headphones for monitoring) — levels peak ~ -6 dB
- Network speed: ≥5 Mbps upload for 720p, ≥10 Mbps for 1080p
- Stream key configured and kept private
- Overlays and product callouts tested
- Products, pricing, discount codes, and order links ready
- Moderator or helper assigned (optional) to manage chat/orders
Start Strong
Open with a warm intro, set expectations (duration, highlights), and call out any special offers.
Be Interactive
Ask viewers questions, read and respond to comments, and invite users to request close-ups.
Clear Calls-to-Action
Show how to purchase step-by-step, pin links, and remind viewers about limited stock or discounts.
Use Urgency & Social Proof
Highlight low-stock notices and recent purchases to motivate conversions.
- Keep segments 3–8 minutes for each product demo to maintain attention.
- Use two camera angles if possible: a front-facing and a close-up for product details.
- Repeat price and CTA aloud after each demo and show it on-screen.
- Keep energy up — smile, vary your tone, and use natural gestures.
Video Stutter or Dropped Frames
Lower bitrate, reduce resolution to 720p, switch to wired Ethernet, or stop other heavy network activity.
Audio Problems
Check microphone connection, lower gain to avoid clipping, and ensure the correct input is selected in settings.
Viewer Can't See Products
Switch to close-up camera, pin a product image link in chat, or quickly show packaging and labeling up close.
Smooth Ending
Wrap up with key highlights, remind viewers where to buy, and thank your audience.
Post-Stream
- Save the recording and create highlights for social channels.
- Review analytics (views, engagement, conversions) to improve future sessions.
- Fulfill orders promptly and collect feedback from purchasers.
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